This book is a small and comprehensive guide for people who want to start up an online business or grow their existing online business. It will take under 1 hour to read, but it is everything I have learned in 7 years of growing a successful online business. These are the exact methods we've used in the last 7 years to make over $1.8 million, and grow our shop sales to $70,000 per month. Don't waste your time with methods that won't provide results. As you have probably noticed, a multitude of information is available about how to have a successful Etsy shop, but that's the problem. With all this information out there, how will you know what works? Sometimes there's just "1 thing" that's keeping you from success. This book is full of those "1 things." With this book, you will learn key practical solutions. When it comes to having an online store, there are many "tricks of the trade." Here's what you will learn: -Your business plan: A critical recipe for success. -SEO: Search Engine Optimization. 6 things you need to know. -Listing images: 3 things you need to know. -6 business policies that will put your shop on top. -Branding: a necessary component. -How to grow your business most effectively. -How to reduce advertising costs and get the best ad rates available. -How to ship your items inexpensively and get the best shipping rates. -How to deal with customer issues, bad reviews, and returns. -3 ways to minimize damage when you have problems with an order. -3 ways to have bad reviews removed. Included are these helpful checklists: #1. Business start-up checklist. #2. Income and expenses checklist. #3. SEO management checklist. #4. Advertising checklist. #5. Final checklist. Join me on your path to entrepreneurial success and we will walk through the knowledge you need to succeed!