If I were to give any other title to this book, I would've called it 'A guide to social media marketing for new businesses and entrepreneurs'. However, I had to settle for a catchier title for obvious marketing reasons. In this book, I addressed many of the prevalent queries I come across when I am talking to clients and businesses. These are typically budget, audience targeting, client retention, and most importantly getting your online marketing strategy (and execution) right, so that you don't diverge from your core business objectives. Sam and his ability to observe, capture, leverage and optimise the customer buying experience through data-driven strategy and decisions, and translate this into meticulously efficient, high-return campaigns that drive conversions. This no doubt stems from his years of experience in the streamlined financial industries, and it translates into a scientific yet pragmatic approach to marketing strategy and implementation. The result is an unrivalled success, whatever your KPI --- Dillan Gandhi, Searchlight LondonOutstanding, Sam Mahmud takes the intrigues of social media to a new level of understanding --- Anita Amoa, Business Coach