100 Iconic Rolex celebrates the watches that define the world’s most famous luxury brand. Following the success of The Watch Book Rolex and 100 Iconic Watches, renowned watch expert Gisbert L. Brunner presents his curated selection of 100 Rolex references that made headlines, broke auction records, or gained mythical status.  From Paul Newman’s legendary Daytona to James Bond’s Submariner and Pablo Picasso’s GMT-Master, each chapter reveals the stories, technical breakthroughs, and cultural moments that made these timepieces true icons. Vintage rarities, cutting-edge innovations, and the most sought-after pieces—worn by celebrities, explorers, and collectors—are brought to life through stunning photography and insightful commentary. For connoisseurs, collectors, and anyone curious about what makes a watch become a legend, this visually arresting book unlocks the secrets and enduring fascination of the world’s most coveted watches.