Every week, Chris Lytle, best-selling author of The Accidental Salesperson and The Accidental Sales Manager , records succinct, powerful sales ideas for his popular website, Instant Sales Training . These effective, easily implemented ideas form the basis for 23 Shockingly Simple Sales Ideas . Why shocking? Because once you read Lytle's tips you realize they're not only what you need to up your sales game-they're also so simple you won't believe you didn't think of them yourself. It takes a special kind of genius to see the simplest solutions, and Lytle possesses that elusive talent. Discover the best advice you'll ever get as a salesperson, all in small, bite-sized nuggets of information you'll absorb with ease. With Lytle as your guide, you'll discover how to build instant rapport with prospects; write effective, actionable e-mails; open your presentations with "the phrase that pays"; win back lost customers; spot the difference between real prospects and information seekers; and much more! Most salespeople don't choose sales as a career-they stumble into the field accidently, without any formal training. With Lytle's help, you'll gain access to the skills you need to succeed, time and time again.