It is critical to design, nurture and activate such 24/7 Safety DNA which is a deep, and a strong culture of safety leadership. Why? The cost of failure is too high. The book spreads the message that true and real safety leadership culture change requires continuous education, coaching, and leadership guidance from top management, a focus on people's behavior and what we reward and tolerate in organizations. To stay safe, you need to learn and grow to design, nurture, and activate safety culture traits. Clear, practical and straightforward, this book is a tool that will help to expedite you from a good to an exceptional safety cultured leader.