Make your customers happy to pay more There is no other business step that can increase profits as quickly and reliably as raising prices. But raising prices is the one marketing decision most likely to make a manager break out in a cold sweat. Don’t let this be you. Here’s help in “the most practical book on pricing ever written.” Inside this book are 47 different price-raising strategies all proven to work well for at least some companies. Many of them work so well that your customers will be happy to pay the higher prices. Included are: 13 pricing psychology tactics that don’t require you to change anything except the price 9 tactics that require a change in the product/service 2 tactics that require you to reposition (but not change) your product/service 4 tactics that require a change in packaging 4 tactics that require a change in distribution 6 tactics that require a change in promotion 6 tactics useful with salespeople and in negotiations 2 tactics useful in reacting to competitor price changes In addition, you get access to the 1-2-3 PriceChangeModelTM that lets you assess the likely results of your price changes — as well as whether or not to respond to competitor price changes. Solve your immediate pricing problem today — and have this “idea book” for any time in the future when you face another pricing decision. Not sure? Check out “Inside the book” at your favorite online bookseller and you will see — for free — the first four tactics.