The Levi's brand epitomizes classic American style and effortless cool. Since the invention by Levi Strauss in 1873, Levi's jeans have been capturing the imagination and loyalty of people for generations. Levi’s offers the very best in denim for men and women with iconic pieces, the latest in denim innovation, and a wide range of fits and styles. Visit their in-house tailors to alter and customize your Levi’s. Our specialty craftspeople offer a variety of services, including custom embroidery, alterations, rip and repair, and a wide selection of pins and patches.