Build a sustainable coaching business with this proven method of balancing training intensity and cultivating peak performance in endurance athletes of all abilities. As a coach you equip athletes to achieve big goals. Your role can be as challenging as the goal itself, presenting countless decisions that need to be made according to the needs of each individual athlete. The 80/20 Endurance training method applies the best practices of the world's top endurance athletes in a complete system that cultivates high performance in all athletes. Training intensity is where most athletes go wrong. They spend too many hours training at moderately-high intensity, which compromises performance. 80/20 Endurance outlines the core principles that facilitate good decisions and take athlete performance to new heights. In this comprehensive guide, coaches and athletes will learn how to customize training according to the proven 80/20 Endurance method. As the impetus for 80/20 Endurance Coach Certification Course, this book gives you the keys to unlock performance in your athletes while also building a coaching business that is both successful and sustainable. Guiding athletes for their best performances is an incredibly rewarding pursuit. Commit to the practice of high-performance coaching with 80/20 Endurance and see where the next season takes you. 80/20 Endurance is the complete system to high-performance coaching: • balancing training intensity, • measuring and manipulating training load, • periodization and peaking, • coaching the mind, • strength and mobility training, • ethical coaching, and • the business of coaching. Supplemented by additional resources and curriculum at 8020endurance.com.