The author chronicles his journey from Wall Street banker to network marketer. He has street credentials given his Wall Street experience and the global network marketing business that he and his wife have built. He draws compelling parallels between both industries. He discusses the term "a book of business," which is common on Wall Street and is becoming popular in network marketing. He articulates that it consists of a list of clients, with whom strong relationships have been cultivated and who generate repeat cash flow. This book is timely given the focus on subscribers in network marketing and the emergence of network-based business models as platforms for everyone to create value. It is a must-read for anyone who wants to develop a greater appreciation for the business world, for network marketing, and for the factors that they must consider as they contemplate starting their own business.