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A Business History Of The Swatch Group: Rebirth Swiss Watchmaking And Globalization Luxury Industry
Coles
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A Business History Of The Swatch Group: Rebirth Swiss Watchmaking And Globalization Luxury Industry in Ottawa, ON
By None
Current price: $261.50
By None
A Business History Of The Swatch Group: Rebirth Swiss Watchmaking And Globalization Luxury Industry in Ottawa, ON
Current price: $261.50
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Size: Hardcover
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This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
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Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
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Find Coles at Bayshore Shopping Centre in Ottawa, ON
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