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Coles A Little Bit More: The Small Edge of the Best at Bayshore Shopping Centre in Ottawa, ON
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What if the real difference between forgettable companies and unforgettable ones isn't talent, budget, or luck—but a series of tiny, almost invisible choices?
In A Little Bit More , journalist Ellis Marwood reveals the quiet mechanics behind extraordinary service, leadership, and loyalty. Drawing on thousands of interviews and decades of reporting, he shows that the organizations customers can't stop talking about aren't winning through grand gestures. They win through the accumulated power of small, genuine acts of attention: a remembered name, a well-timed word, a moment where someone feels truly seen.
Backed by research from Bain, Google's Project Aristotle, and behavioral science, A Little Bit More proves that "good enough" is the most expensive choice a business can make—and that the smallest edge, applied consistently where it matters, is what separates companies that plateau from those that endure.
Inside, you'll discover:
Why "good enough" quietly drains profits while nothing appears to be wrong
How to read the room and notice the signals most people miss
The art of designing memorable moments people can't stop retelling
How to build a team that cares without being told to through psychological safety and trust
Why complaints are gifts and how great recovery builds fierce loyalty
How to sustain generosity without burning out your best people
Master the small edge, and you'll build the kind of trust, loyalty, and reputation that money simply cannot buy.
What if the real difference between forgettable companies and unforgettable ones isn't talent, budget, or luck—but a series of tiny, almost invisible choices?
In A Little Bit More , journalist Ellis Marwood reveals the quiet mechanics behind extraordinary service, leadership, and loyalty. Drawing on thousands of interviews and decades of reporting, he shows that the organizations customers can't stop talking about aren't winning through grand gestures. They win through the accumulated power of small, genuine acts of attention: a remembered name, a well-timed word, a moment where someone feels truly seen.
Backed by research from Bain, Google's Project Aristotle, and behavioral science, A Little Bit More proves that "good enough" is the most expensive choice a business can make—and that the smallest edge, applied consistently where it matters, is what separates companies that plateau from those that endure.
Inside, you'll discover:
Why "good enough" quietly drains profits while nothing appears to be wrong
How to read the room and notice the signals most people miss
The art of designing memorable moments people can't stop retelling
How to build a team that cares without being told to through psychological safety and trust
Why complaints are gifts and how great recovery builds fierce loyalty
How to sustain generosity without burning out your best people
Master the small edge, and you'll build the kind of trust, loyalty, and reputation that money simply cannot buy.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
