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Introduction In the early 1980s American Express Co. tried out a new marketing concept to increase the use of their card and the cards acceptance at retail outlets (Anderson 1996). For every purchase, a consumer made using an American Express card, American Express Co. would make a donation to charity. First, American Express Co. used this marketing practice in San Francisco, and following the success of that campaign, the company later developed a national campaign that benefited the renovation of Ellis Island and the Statue of Liberty. American Express Co. had hit upon a marketing concept so innovative they were able to copyright the term they developed to describe it: Cause Related Marketing (CRM).
Introduction In the early 1980s American Express Co. tried out a new marketing concept to increase the use of their card and the cards acceptance at retail outlets (Anderson 1996). For every purchase, a consumer made using an American Express card, American Express Co. would make a donation to charity. First, American Express Co. used this marketing practice in San Francisco, and following the success of that campaign, the company later developed a national campaign that benefited the renovation of Ellis Island and the Statue of Liberty. American Express Co. had hit upon a marketing concept so innovative they were able to copyright the term they developed to describe it: Cause Related Marketing (CRM).
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
