A restaurant business can survive the tough competition from established and new players if it formulates a unique marketing plan. It must know its market niche, target customers, competitors very well. But its visual communication with the people must also be impressive and purposeful. The restaurant business is competitive as you have to drive customers to dine and enjoy at your place more than they do in others restaurants. If you are unable to catch their attention, chances are that your small venture will be closed. If you don't want to fall into this trouble, this book is for you. This book is not your usual guide on how to run a restaurant. Instead, it will challenge you to rethink the way you look at how you run your restaurant. This book is for those that want a better restaurant and a better life. Buy this book now.