Advances Advertising Research XIV: Harder, Better, Faster, Stronger: and Communication between Immediacy Sustainability

Advances Advertising Research XIV: Harder, Better, Faster, Stronger: and Communication between Immediacy Sustainability in Ottawa, ON

Name: Advances Advertising Research XIV: Harder, Better, Faster, Stronger: and Communication between Immediacy Sustainability
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Advances Advertising Research XIV: Harder, Better, Faster, Stronger: and Communication between Immediacy Sustainability in Ottawa, ON

$291.95

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Size: Hardcover

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This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

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