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Advances Digital Marketing and eCommerce: First International Conference, 2020
Coles
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Advances Digital Marketing and eCommerce: First International Conference, 2020 in Ottawa, ON
By None
Current price: $116.09
Original price: $145.12
By None
Advances Digital Marketing and eCommerce: First International Conference, 2020 in Ottawa, ON
Current price: $116.09
Original price: $145.12
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Size: Kobo eBook
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
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