Agricultural Marketing starts with the basic introduction of marketing in agriculture. Marketing plays a crucial role in agriculture and farming, as this sector is highly under-rated, and efforts by farmers often get ignored and as a result they did not due credit for their intensive work. To highlight the same, dimensions of agricultural market and modern marketing techniques are discussed. Readers can further find the detailed insights regarding relation between pricings and agriculture market along with importance and role of information and communication technology in agricultural marketing.