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AI Essential is a thought-provoking and substantial exploration of how artificial intelligence is reshaping our daily lives — from digital marketing and personalised content to algorithm-driven creativity, smart homes, and health technologies.
Spanning more than 360 pages, this book examines over 100 AI-powered platforms and tools, uncovering the tangible impact of intelligent systems across consumer behaviour, business processes, and human decision-making. Drawing on cross-sector case studies and professional insights, it bridges the gap between complex technological innovation and real-world experience.
Written for professionals in technology, marketing, and digital strategy — as well as curious readers seeking to understand the algorithm-driven world around them — AI Essential offers clarity, nuance, and practical reflection.
With a strong emphasis on innovation, digital transformation, and behavioural change, this book makes a meaningful contribution to the broader conversation about AI’s influence on modern society — and its long-term implications for the US and beyond.
*This is the Ukrainian edition of the bestselling AI Essential by Yuliia Harkusha. This version has been fully localised for Ukrainian-speaking readers and explores how algorithms shape our daily lives, decisions, and digital behaviours.
The book is part of the international Global Tech & AI Publishing House series.
AI Essential is a thought-provoking and substantial exploration of how artificial intelligence is reshaping our daily lives — from digital marketing and personalised content to algorithm-driven creativity, smart homes, and health technologies.
Spanning more than 360 pages, this book examines over 100 AI-powered platforms and tools, uncovering the tangible impact of intelligent systems across consumer behaviour, business processes, and human decision-making. Drawing on cross-sector case studies and professional insights, it bridges the gap between complex technological innovation and real-world experience.
Written for professionals in technology, marketing, and digital strategy — as well as curious readers seeking to understand the algorithm-driven world around them — AI Essential offers clarity, nuance, and practical reflection.
With a strong emphasis on innovation, digital transformation, and behavioural change, this book makes a meaningful contribution to the broader conversation about AI’s influence on modern society — and its long-term implications for the US and beyond.
*This is the Ukrainian edition of the bestselling AI Essential by Yuliia Harkusha. This version has been fully localised for Ukrainian-speaking readers and explores how algorithms shape our daily lives, decisions, and digital behaviours.
The book is part of the international Global Tech & AI Publishing House series.
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