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Coles AI for Customer Advisory Boards: Recruit participants, plan sessions, and synthesize executive insights at Bayshore Shopping Centre in Ottawa, ON
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Customer advisory boards can generate valuable executive insight-but only when the right participants are recruited, sessions are designed with purpose, and feedback is transformed into clear decisions. AI for Customer Advisory Boards shows you how to build a practical, responsible AI workflow that strengthens every stage of the program.Maya Ellison provides a focused guide to using AI and ChatGPT-style tools for participant targeting, research preparation, agenda design, facilitation support, conversation analysis, and executive reporting. You'll learn how to improve recruitment without losing human judgment, create sessions that produce decision-ready input, organize qualitative feedback, identify meaningful patterns, and communicate findings with clarity.The book opens with the principles of responsible AI use in advisory programs, then moves through the planning, delivery, and analysis process in focused chapters. Practical frameworks and workflows help you apply AI while protecting confidentiality, reducing bias, checking accuracy, and preserving the authentic voice of customers. The concluding guidance shows how to turn insights into action and continuously improve your advisory board program.Whether you lead customer advisory boards, manage executive engagement, or support customer research, this book offers a clear path to more efficient workflows and more valuable strategic insight.
Customer advisory boards can generate valuable executive insight-but only when the right participants are recruited, sessions are designed with purpose, and feedback is transformed into clear decisions. AI for Customer Advisory Boards shows you how to build a practical, responsible AI workflow that strengthens every stage of the program.Maya Ellison provides a focused guide to using AI and ChatGPT-style tools for participant targeting, research preparation, agenda design, facilitation support, conversation analysis, and executive reporting. You'll learn how to improve recruitment without losing human judgment, create sessions that produce decision-ready input, organize qualitative feedback, identify meaningful patterns, and communicate findings with clarity.The book opens with the principles of responsible AI use in advisory programs, then moves through the planning, delivery, and analysis process in focused chapters. Practical frameworks and workflows help you apply AI while protecting confidentiality, reducing bias, checking accuracy, and preserving the authentic voice of customers. The concluding guidance shows how to turn insights into action and continuously improve your advisory board program.Whether you lead customer advisory boards, manage executive engagement, or support customer research, this book offers a clear path to more efficient workflows and more valuable strategic insight.
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