Too many options? Treat your friends and family to their favourite stores with a Bayshore Shopping Centre gift card, redeemable at participating retailers throughout the centre. Click below to purchase yours today!Purchase Here
Coles AI for Market Researchers: Turn transcripts into themes, segments, and decision-ready insights at Bayshore Shopping Centre in Ottawa, ON
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Market research interviews generate valuable evidence-but turning hours of transcripts into clear, trustworthy findings can be slow, inconsistent, and vulnerable to bias. AI for Market Researchers: Better Interview Synthesis shows you how to use AI and ChatGPT workflows to move from raw conversations to themes, customer segments, and decision-ready insights without losing the participant's voice.Maya Ellison presents a practical, structured approach to AI-assisted qualitative research. You'll learn how to prepare and clean transcripts, design reliable synthesis workflows, identify meaningful patterns, compare perspectives across interviews, and turn recurring needs and behaviors into useful customer segments. The book also explains how to validate AI-generated findings, spot overconfident interpretations, reduce bias, and maintain a clear link between conclusions and the original evidence.From the introduction and workflow foundations through focused chapters on thematic analysis, segmentation, validation, and research communication, each section is designed to support real market research projects. The conclusion brings the process together so you can produce concise, defensible outputs for product, marketing, and strategy decisions.Whether you are an experienced researcher or new to AI-assisted analysis, this guide helps you work faster while keeping your synthesis rigorous, transparent, and human-centered.
Market research interviews generate valuable evidence-but turning hours of transcripts into clear, trustworthy findings can be slow, inconsistent, and vulnerable to bias. AI for Market Researchers: Better Interview Synthesis shows you how to use AI and ChatGPT workflows to move from raw conversations to themes, customer segments, and decision-ready insights without losing the participant's voice.Maya Ellison presents a practical, structured approach to AI-assisted qualitative research. You'll learn how to prepare and clean transcripts, design reliable synthesis workflows, identify meaningful patterns, compare perspectives across interviews, and turn recurring needs and behaviors into useful customer segments. The book also explains how to validate AI-generated findings, spot overconfident interpretations, reduce bias, and maintain a clear link between conclusions and the original evidence.From the introduction and workflow foundations through focused chapters on thematic analysis, segmentation, validation, and research communication, each section is designed to support real market research projects. The conclusion brings the process together so you can produce concise, defensible outputs for product, marketing, and strategy decisions.Whether you are an experienced researcher or new to AI-assisted analysis, this guide helps you work faster while keeping your synthesis rigorous, transparent, and human-centered.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
