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Coles AI for Service Designers: Map journeys, synthesize research, and present service concepts at Bayshore Shopping Centre in Ottawa, ON
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Service designers often face too much research, too little time, and the challenge of turning complex evidence into services people can understand and use. AI for Service Designers shows you how to use AI thoughtfully to move from raw data to stronger insights, clearer journey maps, and more compelling service concepts.Maya Ellison introduces a practical, responsible approach to integrating AI and ChatGPT into everyday service design work. You'll learn how to create effective workflows, synthesize interviews and research data, identify meaningful opportunities across customer journeys, and develop concepts without losing human judgment or design rigor.Focused chapters guide you through shaping research into actionable insights, mapping experiences that reveal service gaps, refining ideas with AI support, and presenting service concepts with clarity and impact. The book also explores how design teams can build repeatable AI practices, establish useful guardrails, and collaborate more consistently.With an accessible introduction, hands-on guidance throughout, and a concluding perspective on using AI as a design partner rather than a replacement for expertise, this book is a practical resource for service designers, UX professionals, researchers, and teams exploring responsible AI in design.
Service designers often face too much research, too little time, and the challenge of turning complex evidence into services people can understand and use. AI for Service Designers shows you how to use AI thoughtfully to move from raw data to stronger insights, clearer journey maps, and more compelling service concepts.Maya Ellison introduces a practical, responsible approach to integrating AI and ChatGPT into everyday service design work. You'll learn how to create effective workflows, synthesize interviews and research data, identify meaningful opportunities across customer journeys, and develop concepts without losing human judgment or design rigor.Focused chapters guide you through shaping research into actionable insights, mapping experiences that reveal service gaps, refining ideas with AI support, and presenting service concepts with clarity and impact. The book also explores how design teams can build repeatable AI practices, establish useful guardrails, and collaborate more consistently.With an accessible introduction, hands-on guidance throughout, and a concluding perspective on using AI as a design partner rather than a replacement for expertise, this book is a practical resource for service designers, UX professionals, researchers, and teams exploring responsible AI in design.
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