Turn AI into a decision accelerator, design a repeatable growth operating system, run 90-day sprints, and connect KBIs to KPIs so teams learn faster and execute with confidence Key Features
Build a repeatable growth operating system with Define–Design–Refine™
A.I.deation™: Using AI as a decision accelerator with role-based prompts and human-in-the-loop workflows
Create KBIs to KPI Ladders to guide and determine success
Book Description AI is reshaping how customers buy, teams work, and markets move but more pipeline and more tools rarely fixes stalled growth. AI-Powered Revenue Growth Design helps leaders treat revenue growth as a design challenge, using AI to widen options, surface patterns, and improve decision quality across the entire growth engine. Written by growth and innovation leader Justin Counts, the book applies the Define–Design–Refine™ framework to focused A.I.deation™ lab sprints that turn messy signals into clear problem statements, differentiated offers, and workable go-to-market workflows. You’ll produce artifacts like a Growth Friction Map, AI Leverage Map, human-in-the-loop workflow templates, and decision review cadences that scale learning without turning teams into compliance machines. Measurement becomes a structured learning system rather than a reporting exercise. You’ll design KBIs that link intent and behavior to KPIs, move beyond vanity metrics, and identify the factors that drive meaningful results. By the end, you’ll have a replicable process to build 30–60–90 plans through AI-enabled systems that will easily adapt and bolt onto future tools as they continue to evolve. What you will learn
Diagnose why linear growth assumptions break in AI-shaped markets
Map friction across demand, conversion, retention, and expansion
Run A.I.deation™ sprints using the Define–Design–Refine™ framework that produce 30–60–90 plans
Onboard AI as a role-based thinking partner with clear guardrails
Design human-in-the-loop workflows for judgment-critical decisions
Build KBIs that connect intent, behavior, and KPIs
Eliminate vanity metrics and detect drift before it spreads
Design trust and accountability for responsible AI adoption
Who this book is for If you are a business leader responsible for building predictable, scalable growth in an increasingly complex buying environment, this book is for you. Written for founders, revenue leaders, and executives tasked with modernizing strategy, process, & performance while strengthening trust, culture, & human judgment in an increasingly AI-wrapped Industry 5.0 marketplace. Those who have a working understanding of B2B and B2C product, process, & services growth levers and the concept of success metrics will find the content easier to comprehend. But no prior AI or technical background is required.
