Alan Joyce & Qantas: The Trials and Transformation of an Australian Icon is the fascinating, unauthorised story of Alan Joyce’ s meteoric rise and turbulent 15-year tenure as the CEO of Qantas. The twists and turns of the last 15 years of the Qantas story contain all the ingredients of a corporate thriller, with constant shocks to the system, and boardroom dramas and disasters narrowly avoided. During this tumultuous period, as CEO of Australia’ s iconic airline, Alan Joyce became one of the best-known corporate figures in Australia, and one of the most polarising. He’ s had to steer the company through cyclones and bushfires, volcanic ash clouds and a tsunami, a pandemic, two fleet groundings, intense union battles and a bitter turf-war. He’ s been through mass sackings, defections from his inner circle, calls for his resignation, personal bust-ups and betrayals, and question-marks over the survival of the company.