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Coles Always Ready: A Little Luck and a Lot of Fight, From Winless to Back-to-Back State Champions at Bayshore Shopping Centre in Ottawa, ON
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What does a Navy officer know about coaching a high school girls soccer team?
As it turns out, everything that matters. And nothing he expected.
When Sean was asked to help coach a high school girls soccer team he said yes even though he know no one on the team and didn't know any of the other coaches. They went 0-10 that first year. But that 0-10 record turned out to be the beginning of something. Two years after that winless season, the team were back-to-back Georgia State Champions.
What he learned on that sideline, about culture, connection, and what leadership actually looks like when things aren't going well became the heart of Always Ready . Sean writes and speaks about leadership, resilience, and the power of building culture before chasing results.
Always Ready is the story of what happened next.
Inside this book, you'll discover:
How a winless season became the foundation for back-to-back state championships
Why the principles that forge elite military leaders translate powerfully to any team, classroom, or organization
How to build trust from the ground up - even when it feels impossible
What real accountability looks like when the stakes are high and the tools are nothing more than honesty and structure
What it actually takes to build trust with coaches you just met, players who don't know you, and a schedule that starts in two weeks
Why honesty and structure are the only real tools a leader needs and why most people underestimate both
What it looks like to lead people through a losing streak and come out the other side not just surviving, but believing
Always Ready is not a book about winning championships though championships did come. It is a book about what you have to build first. For coaches, leaders, parents, and anyone who has ever believed in a team before the team believed in itself.
What does a Navy officer know about coaching a high school girls soccer team?
As it turns out, everything that matters. And nothing he expected.
When Sean was asked to help coach a high school girls soccer team he said yes even though he know no one on the team and didn't know any of the other coaches. They went 0-10 that first year. But that 0-10 record turned out to be the beginning of something. Two years after that winless season, the team were back-to-back Georgia State Champions.
What he learned on that sideline, about culture, connection, and what leadership actually looks like when things aren't going well became the heart of Always Ready . Sean writes and speaks about leadership, resilience, and the power of building culture before chasing results.
Always Ready is the story of what happened next.
Inside this book, you'll discover:
How a winless season became the foundation for back-to-back state championships
Why the principles that forge elite military leaders translate powerfully to any team, classroom, or organization
How to build trust from the ground up - even when it feels impossible
What real accountability looks like when the stakes are high and the tools are nothing more than honesty and structure
What it actually takes to build trust with coaches you just met, players who don't know you, and a schedule that starts in two weeks
Why honesty and structure are the only real tools a leader needs and why most people underestimate both
What it looks like to lead people through a losing streak and come out the other side not just surviving, but believing
Always Ready is not a book about winning championships though championships did come. It is a book about what you have to build first. For coaches, leaders, parents, and anyone who has ever believed in a team before the team believed in itself.
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