Too many options? Treat your friends and family to their favourite stores with a Bayshore Shopping Centre gift card, redeemable at participating retailers throughout the centre. Click below to purchase yours today!Purchase Here
Coles American Presidential Campaigns the Attention Economy at Bayshore Shopping Centre in Ottawa, ON
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
In the social media era, people and organizations increasingly fight over the public's attention. This competition is especially intense in American presidential campaigns. As someone who used attention-grabbing strategies throughout his career, Donald Trump's communication skills were well suited to this environment. His campaigns illustrate the power and limits of attention-grabbing campaign tactics. While he successfully dominated the public's attention in his presidential campaigns, people consistently consumed more negative than positive information about him. Additionally, in this era, the campaign media system and the public continue to focus on incumbent performance, resisting efforts to change the subject. Finally, the editorial decisions that prestigious news outlets make about what to cover still seem to shape which stories people hear about in the crucial final weeks of the campaign. This title is also available as Open Access on Cambridge Core.
In the social media era, people and organizations increasingly fight over the public's attention. This competition is especially intense in American presidential campaigns. As someone who used attention-grabbing strategies throughout his career, Donald Trump's communication skills were well suited to this environment. His campaigns illustrate the power and limits of attention-grabbing campaign tactics. While he successfully dominated the public's attention in his presidential campaigns, people consistently consumed more negative than positive information about him. Additionally, in this era, the campaign media system and the public continue to focus on incumbent performance, resisting efforts to change the subject. Finally, the editorial decisions that prestigious news outlets make about what to cover still seem to shape which stories people hear about in the crucial final weeks of the campaign. This title is also available as Open Access on Cambridge Core.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
