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Coles Americanizing the French: Assimilation and Resistance in the Twentieth Century at Bayshore Shopping Centre in Ottawa, ON
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The French added an American accent to how they lived during the 20 th century. American consumer society and mass culture modified how they shopped, dined, entertained, enjoyed leisure, conducted business, pursued economic modernity, and defined the good life. Richard F. Kuisel offers an engaging historical survey of French Americanization, exploring jazz, Hollywood, Ford’s assembly line, G.I.s, supermarkets, Coca-Cola, McDonald’s, world wars, the Marshall Plan, Disney, and globalization. Americanization inspired emulation, but also provoked anti-Americanism and anti-globalism. The French confronted the American model and used it as a foil to chart their own way to modernity, reworking American offerings to make them more “French.”
The French added an American accent to how they lived during the 20 th century. American consumer society and mass culture modified how they shopped, dined, entertained, enjoyed leisure, conducted business, pursued economic modernity, and defined the good life. Richard F. Kuisel offers an engaging historical survey of French Americanization, exploring jazz, Hollywood, Ford’s assembly line, G.I.s, supermarkets, Coca-Cola, McDonald’s, world wars, the Marshall Plan, Disney, and globalization. Americanization inspired emulation, but also provoked anti-Americanism and anti-globalism. The French confronted the American model and used it as a foil to chart their own way to modernity, reworking American offerings to make them more “French.”
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
