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Analysing Media Texts by Andrew Burn, Paperback | Indigo Chapters
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Analysing Media Texts by Andrew Burn, Paperback | Indigo Chapters
From Andrew Burn
Current price: $65.95
From Andrew Burn
Analysing Media Texts by Andrew Burn, Paperback | Indigo Chapters
Current price: $65.95
Loading Inventory...
Size: 1 x 8.5 x 0.29
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Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method. | Analysing Media Texts by Andrew Burn, Paperback | Indigo Chapters