Too many options? Treat your friends and family to their favourite stores with a Bayshore Shopping Centre gift card, redeemable at participating retailers throughout the centre. Click below to purchase yours today!Purchase Here
Coles Asking For Trouble at Bayshore Shopping Centre in Ottawa, ON
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience.
Trouble is, the asking doesn't always help.
Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can't trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth.
This book will transform your ability to understand what people think, enabling you to develop more imaginative ideas, braver public policy and compelling marketing communications.
ASKING FOR TROUBLE IS YOUR INDISPENSABLE GUIDE TO ASKING PEOPLE WHAT THEY THINK
______________________________
Asking For Trouble is inspiring and funny. I found myself nodding along in agreement to Jon's wisdom and wit. I thoroughly recommend this book. Rita Clifton CBE, Portfolio Chair and Board Director
If I'd read this book sooner, I could have wasted so much less of my life failing to understand a very simple truth. So much of what we do in marketing simply starts from the wrong place. Asking For Trouble is a super book. I enjoyed every word. Rory Sutherland, Vice Chair of Ogilvy UK
Incredibly usable, wonderfully readable and intellectually stimulating. A tremendous book. Adam Martin, Managing Director of Tesco Hospitality
Enjoyable, provocative and rewarding. Buy this book immediately. Dan Hulse, Chief Strategy Officer, St Lukes
It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience.
Trouble is, the asking doesn't always help.
Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can't trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth.
This book will transform your ability to understand what people think, enabling you to develop more imaginative ideas, braver public policy and compelling marketing communications.
ASKING FOR TROUBLE IS YOUR INDISPENSABLE GUIDE TO ASKING PEOPLE WHAT THEY THINK
______________________________
Asking For Trouble is inspiring and funny. I found myself nodding along in agreement to Jon's wisdom and wit. I thoroughly recommend this book. Rita Clifton CBE, Portfolio Chair and Board Director
If I'd read this book sooner, I could have wasted so much less of my life failing to understand a very simple truth. So much of what we do in marketing simply starts from the wrong place. Asking For Trouble is a super book. I enjoyed every word. Rory Sutherland, Vice Chair of Ogilvy UK
Incredibly usable, wonderfully readable and intellectually stimulating. A tremendous book. Adam Martin, Managing Director of Tesco Hospitality
Enjoyable, provocative and rewarding. Buy this book immediately. Dan Hulse, Chief Strategy Officer, St Lukes
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
