Too many options? Treat your friends and family to their favourite stores with a Bayshore Shopping Centre gift card, redeemable at participating retailers throughout the centre. Click below to purchase yours today!Purchase Here
Coles Attach High: How Elite Advisors Remove Friction from High-Stakes Decisions at Bayshore Shopping Centre in Ottawa, ON
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Value didn't lose. Friction won.
You've lost a deal you should have won. Not on price. Not on product. The value was clear, the trust was real - and still, the decision stalled. No script explained why.
That stall has a name.
Every advisor knows the sales process. Most have studied the buying process. Almost none have been trained for the third - the one that decides whether a decision actually moves.
The decision process.
In Attach High , Guffy Wright draws on two decades guiding executives, founders, and leaders through million-dollar decisions to name the three forces that stop good decisions cold: confusion, which keeps the mind from settling; fear, which keeps the body from moving; and misalignment, which keeps the room from agreeing.
Then he gives you the system to remove them. Value creates clarity. Vulnerability creates safety. Validation creates direction. Remove the friction and you get decision velocity - the speed and direction a decision takes once nothing is left to resist it.
This is not another sales book. It is the operating manual for what happens after value is clear and before anything moves.
Attach to the decision. Detach from the outcome. And watch it move.
Value didn't lose. Friction won.
You've lost a deal you should have won. Not on price. Not on product. The value was clear, the trust was real - and still, the decision stalled. No script explained why.
That stall has a name.
Every advisor knows the sales process. Most have studied the buying process. Almost none have been trained for the third - the one that decides whether a decision actually moves.
The decision process.
In Attach High , Guffy Wright draws on two decades guiding executives, founders, and leaders through million-dollar decisions to name the three forces that stop good decisions cold: confusion, which keeps the mind from settling; fear, which keeps the body from moving; and misalignment, which keeps the room from agreeing.
Then he gives you the system to remove them. Value creates clarity. Vulnerability creates safety. Validation creates direction. Remove the friction and you get decision velocity - the speed and direction a decision takes once nothing is left to resist it.
This is not another sales book. It is the operating manual for what happens after value is clear and before anything moves.
Attach to the decision. Detach from the outcome. And watch it move.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
