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Coles Attention as Currency: The Neurological Basis of Engagement Maximisation and Why Your Brain Cannot Defend Against It at Bayshore Shopping Centre in Ottawa, ON
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At 11:47 on an ordinary Tuesday morning, a woman reaches for her phone to check the time. Ninety seconds later she is still holding it, and she never once thought about the time. Nothing about that moment was an accident. It was the result of a hundred billion dollar engineering effort, built by some of the most capable scientists and designers alive, aimed at a single target: the three pound organ behind her eyes, and yours.
Attention as Currency is the book that finally explains why. Drawing on decades of neuroscience, from the dopamine research that revolutionized our understanding of reward and craving to the casino design principles now quietly embedded in the app on your home screen, this book takes you inside the machinery built to capture and hold human attention, minute by minute, notification by notification. You will meet the Swiss neuroscientist whose monkey experiments accidentally handed Silicon Valley its most powerful weapon. You will meet the Stanford researcher who trained the engineers who built Instagram. You will meet the whistleblowers, the walked away insiders, and the regulators now racing to catch up with an industry that studied your mind more closely than you ever have.
This is not another book telling you to feel guilty about your screen time. It is a rigorous, evidence based account of exactly how attention became the most valuable resource on earth, why willpower alone was never going to be enough to protect it, and what the actual science says works instead. Every chapter is grounded in real research, real data, and real names, weighed honestly against its critics and its limits, because a book about manipulation has no business exaggerating its own case.
If you have ever wondered why a habit you consciously dislike still pulls you back a hundred times a day, this book will show you precisely what you are up against, and precisely what you can do about it. You will not read your phone the same way again.
At 11:47 on an ordinary Tuesday morning, a woman reaches for her phone to check the time. Ninety seconds later she is still holding it, and she never once thought about the time. Nothing about that moment was an accident. It was the result of a hundred billion dollar engineering effort, built by some of the most capable scientists and designers alive, aimed at a single target: the three pound organ behind her eyes, and yours.
Attention as Currency is the book that finally explains why. Drawing on decades of neuroscience, from the dopamine research that revolutionized our understanding of reward and craving to the casino design principles now quietly embedded in the app on your home screen, this book takes you inside the machinery built to capture and hold human attention, minute by minute, notification by notification. You will meet the Swiss neuroscientist whose monkey experiments accidentally handed Silicon Valley its most powerful weapon. You will meet the Stanford researcher who trained the engineers who built Instagram. You will meet the whistleblowers, the walked away insiders, and the regulators now racing to catch up with an industry that studied your mind more closely than you ever have.
This is not another book telling you to feel guilty about your screen time. It is a rigorous, evidence based account of exactly how attention became the most valuable resource on earth, why willpower alone was never going to be enough to protect it, and what the actual science says works instead. Every chapter is grounded in real research, real data, and real names, weighed honestly against its critics and its limits, because a book about manipulation has no business exaggerating its own case.
If you have ever wondered why a habit you consciously dislike still pulls you back a hundred times a day, this book will show you precisely what you are up against, and precisely what you can do about it. You will not read your phone the same way again.
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