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B2B eCommerce: Basics, Business Models and Best Practices Business-to-Business Online Trade
Coles
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B2B eCommerce: Basics, Business Models and Best Practices Business-to-Business Online Trade in Ottawa, ON
By None
Current price: $116.09
Original price: $145.12


By None
B2B eCommerce: Basics, Business Models and Best Practices Business-to-Business Online Trade in Ottawa, ON
Current price: $116.09
Original price: $145.12
Loading Inventory...
Size: Kobo eBook
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.


















