Fifty-five NYC store owners reveal the stories behind some of the city’s most iconic small businesses and bold retail newcomers. Behind the Counter is a visually-rich portrait of the passion, grit and originality that define New York City’s small business scene. With beautiful photography and in-depth interviews with 55 store owners from every corner of the city, the book reveals behind-the-scenes stories of iconic and enduring small businesses, as well as the vision of inspiring newcomers. Each 600-word vignette, paired with stunning photography, depicts the day-to-day resilience of these entrepreneurs and the individuality that allows them to thrive in a constantly-evolving retail landscape.  This book is a testament to the diverse and remarkable retail community that shapes New York City’s character.