A company that wants to implement an effective global commercial strategy must have a culture where all employees feel they are working towards the same goal - no matter where they are in the world. HR has an extremely important role to play in order to achieve this. In BOLD: A new era of strategic HR, we get a unique insight into a company that has been in extreme growth, a company in the intersection of tech, media and entertainment - a platform company. Spotify's global HR work rests on theory, research and data - but also on many years of practical experience. Katarina Berg, CHRO, and Spotify's international HR team convincingly show how everyone can be bolder in their HR work, regardless of whether it concerns a challenging change project, global growth, or if the most important thing is finding the right employees for key positions. The author's royalties go to the Min Stora Dag foundation and their work to create vital joy for children struggling with serious illnesses and diagnoses.