Loading Inventory...

Born to Buy by Juliet B. Schor, Paperback | Indigo Chapters

From Juliet B. Schor

Current price: $20.00
Born to Buy by Juliet B. Schor, Paperback | Indigo Chapters
Born to Buy by Juliet B. Schor, Paperback | Indigo Chapters

From Juliet B. Schor

Born to Buy by Juliet B. Schor, Paperback | Indigo Chapters

Current price: $20.00
Loading Inventory...

Size: 0.9 x 8.438 x 0.625

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Marketing targeted at kids is virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created \"commercialized children.\" Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture. | Born to Buy by Juliet B. Schor, Paperback | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

Powered by Adeptmind