Coles

Loading Inventory...
Brain Bugs: How the Brain’s Flaws Shape Our LivesBrain Bugs: How the Brain’s Flaws Shape Our Lives

Brain Bugs: How the Brain’s Flaws Shape Our Lives in Ottawa, ON

By None

Current price: $38.95
Visit retailer's website
Brain Bugs: How the Brain’s Flaws Shape Our Lives

By None

Brain Bugs: How the Brain’s Flaws Shape Our Lives in Ottawa, ON

Current price: $38.95
Loading Inventory...

Size: Audiobook (2011 A)

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
A lively, surprising tour of our mental glitches and how they arise With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it’s far from perfect: our memory is unreliable; we can’t multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these “bugs” in terms of the brain’s innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function—and malfunction—in the digital, predator-free, information-saturated, special-effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses.
A lively, surprising tour of our mental glitches and how they arise With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it’s far from perfect: our memory is unreliable; we can’t multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these “bugs” in terms of the brain’s innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function—and malfunction—in the digital, predator-free, information-saturated, special-effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses.

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

100 Bayshore Dr, Nepean, ON K2B 8C1, Canada

Find Coles at Bayshore Shopping Centre in Ottawa, ON

Visit Coles at Bayshore Shopping Centre in Ottawa, ON
Powered by Adeptmind