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Coles Brain. Please.: Why Smart People Do Dumb Things (Repeatedly) at Bayshore Shopping Centre in Ottawa, ON
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Your brain is not broken. It’s just... dramatic.
Ever argued on WhatsApp like you were right, even when you knew you weren’t? Bought
something just because it was on sale (again)? Trusted that one co-worker because they
smiled once in 2019?
Yeah. That’s not logic. That’s bias. And this book? This is your hilarious wake-up call.
Brain. Please. is your unfiltered tour through the greatest hits of irrational thinking. Guided
by Captain Cortex—your cheeky mental mascot with zero chill and even less patience for
your excuses—you’ll meet 25+ psychological biases that quietly wreck your decisions at
work, home, on dates, and while doom-scrolling.
But don’t worry. You won’t need a psychology degree. Just a sense of humour, some self-
awareness, and maybe a soft place to land when you realize:
“Wait... that’s me.”
What’s inside:
· Cartoons, callouts, and Captain Cortex commentary
· Real-life workplace facepalms, family drama, and shopping disasters
· Sneaky brain habits you didn’t know you had
· How to spot—and stop—your brain from sabotaging your life (again)
If you've ever thought, “Why did I say/do/buy/post that?” ... this book is your new favourite
mirror.
And yes, there’s more where this came from. Brain. Please. is just Volume One.
Your brain is not broken. It’s just... dramatic.
Ever argued on WhatsApp like you were right, even when you knew you weren’t? Bought
something just because it was on sale (again)? Trusted that one co-worker because they
smiled once in 2019?
Yeah. That’s not logic. That’s bias. And this book? This is your hilarious wake-up call.
Brain. Please. is your unfiltered tour through the greatest hits of irrational thinking. Guided
by Captain Cortex—your cheeky mental mascot with zero chill and even less patience for
your excuses—you’ll meet 25+ psychological biases that quietly wreck your decisions at
work, home, on dates, and while doom-scrolling.
But don’t worry. You won’t need a psychology degree. Just a sense of humour, some self-
awareness, and maybe a soft place to land when you realize:
“Wait... that’s me.”
What’s inside:
· Cartoons, callouts, and Captain Cortex commentary
· Real-life workplace facepalms, family drama, and shopping disasters
· Sneaky brain habits you didn’t know you had
· How to spot—and stop—your brain from sabotaging your life (again)
If you've ever thought, “Why did I say/do/buy/post that?” ... this book is your new favourite
mirror.
And yes, there’s more where this came from. Brain. Please. is just Volume One.
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