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Brand Aesthetics by G. Mazzalovo, Hardcover | Indigo Chapters
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Brand Aesthetics by G. Mazzalovo, Hardcover | Indigo Chapters
From G. Mazzalovo
Current price: $160.95
From G. Mazzalovo
Brand Aesthetics by G. Mazzalovo, Hardcover | Indigo Chapters
Current price: $160.95
Loading Inventory...
Size: 0.83 x 8.5 x 0.97
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Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. | Brand Aesthetics by G. Mazzalovo, Hardcover | Indigo Chapters
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