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Brand Asset Management by Scott M. Davis, Paperback | Indigo Chapters
Coles
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Brand Asset Management by Scott M. Davis, Paperback | Indigo Chapters in Ottawa, ON
From Scott M. Davis
Current price: $21.99
From Scott M. Davis
Brand Asset Management by Scott M. Davis, Paperback | Indigo Chapters in Ottawa, ON
Current price: $21.99
Loading Inventory...
Size: 21.6 x 229.9 x 12.48
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management. - Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University | Brand Asset Management by Scott M. Davis, Paperback | Indigo Chapters
Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management. - Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University | Brand Asset Management by Scott M. Davis, Paperback | Indigo Chapters
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Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
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