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Brand Asset Management by Scott M. Davis, Paperback | Indigo Chapters
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Brand Asset Management by Scott M. Davis, Paperback | Indigo Chapters
From Scott M. Davis
Current price: $21.99
From Scott M. Davis
Brand Asset Management by Scott M. Davis, Paperback | Indigo Chapters
Current price: $21.99
Loading Inventory...
Size: 21.6 x 229.9 x 12.48
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Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management. - Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University | Brand Asset Management by Scott M. Davis, Paperback | Indigo Chapters
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