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Brand Management
Coles
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Brand Management in Ottawa, ON
By None
Current price: $109.00


By None
Brand Management in Ottawa, ON
Current price: $109.00
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Size: Hardcover
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand.
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand.

















