Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychologylooks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them. He answers key questions about brand and reputation management, including:-Why do we trust some brands more than others?-How important is integrity for a brand's survival?-How can brand confidence be rebuilt during a crisis?Using case studies and tips from respected neuropsychologists, economists, and IT, advertising, PR, and industry leaders, Brand Psychologyturns theory into practical methodologies to help build meaningful, highly respected brands. | Brand Psychology by Jonathan Gabay, Hardcover | Indigo Chapters