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Building Brand Authenticity by M. Beverland, Hardcover | Indigo Chapters
Coles
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Building Brand Authenticity by M. Beverland, Hardcover | Indigo Chapters in Ottawa, ON
From M. Beverland
Current price: $232.50
From M. Beverland
Building Brand Authenticity by M. Beverland, Hardcover | Indigo Chapters in Ottawa, ON
Current price: $232.50
Loading Inventory...
Size: 0.77 x 9.25 x 1.13
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. | Building Brand Authenticity by M. Beverland, Hardcover | Indigo Chapters
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. | Building Brand Authenticity by M. Beverland, Hardcover | Indigo Chapters
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More About Coles at Bayshore Shopping Centre
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
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Find Coles at Bayshore Shopping Centre in Ottawa, ON
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