The edited collection & the second of a two-volume work & explores how businesses react and adapt to turbulent business environments. Compiled from the best papers presented at the 17th Annual Euromed Academy of Business (EMAB) Conference, it argues that turbulence and its constituent crises are not just challenging situations for businesses, but are also agents of transformation and evolution in the development of organizations, industries, and markets.  With perspectives from across the field of business, Volume 2 explores the contextual transformations and considerations arising from social, technological and other advancements, the inexorable turbulence they create, and their impact on business.