Loading Inventory...

Buying Happiness by Bettina Liverant, Paperback | Indigo Chapters

From Bettina Liverant

Current price: $34.95
Buying Happiness by Bettina Liverant, Paperback | Indigo Chapters
Buying Happiness by Bettina Liverant, Paperback | Indigo Chapters

From Bettina Liverant

Buying Happiness by Bettina Liverant, Paperback | Indigo Chapters

Current price: $34.95
Loading Inventory...

Size: 0.9 x 8.9 x 440

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption and consumer behaviours. Breaking new ground, Bettina Liverant connects changes in consciousness to changes in the economy and in behaviour. The emphasis is on concepts and categories rather than on the buying and selling of goods. The rise of consumer society, she shows, was not simply the result of economic changes in productivity and affluence; it involved and required changes to how people think. Topics include the creation of Canada’s first cost-of-living index in 1914–15, the development of consumer consciousness during the Great Depression, and the ways in which popular magazines encouraged an ethic of cautious consumerism in the postwar period. As the figure of “the consumer" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination. Consumer society developed as a contested, yet increasingly pervasive, way of thinking about ourselves, our relationships with others, and our relationships with things. | Buying Happiness by Bettina Liverant, Paperback | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

Powered by Adeptmind