Fragrance Family: Floral Scent Type: Fruity Floral Key Notes: Pear, Jasmine, Fresh-Cut Grass About: Leila Lou is the first fragrance to be created in the By/Rosie Jane collection. It's named after Rosie's eldest daughter Leila Lou. Created by easy living enthusiast Rosie Jane Johnston. Packaged in 100 percent recyclable materials. By Rosie Jane fragrances are designed to be simple and effortless. They are phthalates-free, paraben-free, and vegan.