Addiction sells. Jean Kilbourne exposes manipulative advertising tactics that prey on women’s inner desires and dreams and turn them into addictive cravings their products alone can satisfy. Whether they’re selling cars, candy bars or cigarettes, insidiously effective ads promise comfort, satisfaction and power. Focussing on ads appealing to young women, Can’t Buy My Love explores the snowballing effects advertising has on our attitudes, values and behaviour. Kilbourne cleverly dissects various ad campaigns, revealing how they promote a close, even passionate bond with products. Alcohol and tobacco ads lure the young to rebel against society. Clothing, cosmetics and snack companies promise fulfillment equivalent to love. | Can't Buy My Love by Jean Kilbourne, Paperback | Indigo Chapters