Who's Willing to Bet on Your Success? FIND OUT Covering pre-campaign, campaign creation and launch, through post-launch, crowdfunding expert Sally Outlaw details everything you need to know to craft, manage, and promote a successful crowdfunding campaign. Learn how to: Assess your crowdfunding potential Determine the best crowdfunding model for your venture Gain expert advice on preparing your project and promotion Learn how to craft your pitch and invent enticing rewards Employ social media & PR strategies to motivate your backers to open their wallets Learn what to do after you’ve reached your goal to ensure your backers are happy Includes: Pre-campaign, campaign creation and launch, and post-launch checklists Tips, best practices and examples for convincing “the crowd” to invest in your success Insights from successful project owners Links to successful campaign videos Crowdfunding Toolkit—all the resources you need during and after your campaign Emphasizing that crowdfunding is not a “post it and forget it” proposition and knowing that successful campaigns take work, Outlaw details the steps for success and gives you a surefire plan for raising funds for your business, creative, or civic venture.