This book explores the thinking behind casuals and their cons-umption of brands then and now, explained from a female casual perspective. And wha?! - Collated and curated by female casual Roo Oxley, this unique book combines primary sources, joint memories, experiences, real life knowledge and scholarly research. Speaking to key individuals involved in some way with terrace culture: inter-firms, inter-cities, international - they all reach for a joint conclusion centred around the future of brands for football casuals today. --