Quebecers are more different than you might think, but they're not as different as they think . In 45 minutes, you will discover the new Quebec consumer and the keys to opening their hearts, minds and wallets. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Understanding their hybrid nature is your path to success in la belle province. A company that wants to establish itself in Quebec; a marketing director who wants to improve market share; an entrepreneur who wants to launch a new product; a manager who wants to increase profit margins; an advertiser that wants to persuade Quebecers; a worker planning to immigrate to Quebec: All are likely to face unexpected obstacles if they don't have a roadmap to maximize their opportunities. Using a scientific approach and thousands of private surveys, Leger, the largest Canadian-owned polling, market research and analytics firm in Canada, unveils seven character traits that make Quebecers unique and different. Going beyond clichés, prejudices, rumours and half-truths, Cracking the Quebec Code in 45 Minutes lays out facts and reveals a new and fascinating portrait. You are 45 minutes away from succeeding in Quebec.