- You want to open a restaurant, café or bar and don't know where to start? - You have a budget but are not sure where best to allocate your money? - You want to understand what will give you the edge over your competition but don't have all the tools? CR EAT E TO PL ATE is a hospitality concept creation journey taking you from an idea to a living, breathing, thriving hospitality business with soul...and profit! Award winner and creative master, Duncan Fraser-Smith, shares his insights, learnings, best practices and "Slam Dunk" tips from 30+ years of creating successful hospitality venues throughout the Middle East, Africa, Asia, Europe & Australia. He explores the key areas that will take your concept from Vision to Creation - setting you up for success from the very start by eliminating costly mistakes commonly made! Your roadmap to create world class hospitality concepts starts here, by adapting a cutting edge approach to what you are doing, why you are doing it and how you can achieve it....and ultimately become a market leader! This must-read book will help you create your own bit of magic in the "EATertainment" business.