
Give the Gift of Choice!
Too many options? Treat your friends and family to their favourite stores with a Bayshore Shopping Centre gift card, redeemable at participating retailers throughout the centre. Click below to purchase yours today!Purchase HereHome
Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences
Coles
Loading Inventory...
Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences in Ottawa, ON
By None
Current price: $4.99


By None
Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences in Ottawa, ON
Current price: $4.99
Loading Inventory...
Size: Kobo eBook
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. CMC Media Files show how cross-media can be applied, with art, music and illustrations that complement the text. Chapters have overviews and problem-based/project-based activities to encourage active engagement with the readings. Throughout the text there are specific examples, case studies, foundations, and interviews with experts in the field to better illustrate the nature of cross-media. Cross-media Communications are integrated, interactive experiences that occur across multiple media, with multiple authors and have multiple styles. The audience becomes an active part in a cross-media experience. The overarching goal is to provide an overview of cross-media design and development. It is meant to be interdisciplinary and introductory in concept and implementation.
This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. CMC Media Files show how cross-media can be applied, with art, music and illustrations that complement the text. Chapters have overviews and problem-based/project-based activities to encourage active engagement with the readings. Throughout the text there are specific examples, case studies, foundations, and interviews with experts in the field to better illustrate the nature of cross-media. Cross-media Communications are integrated, interactive experiences that occur across multiple media, with multiple authors and have multiple styles. The audience becomes an active part in a cross-media experience. The overarching goal is to provide an overview of cross-media design and development. It is meant to be interdisciplinary and introductory in concept and implementation.

















