Cultural Studies, which has emerged as one of the most seminal and intellectual discourses of our times, occupies a strategic location intersecting humanities and social sciences. This book covers the various models of cultural studies prevalent across the globe today and serves as a guide for its theory and practice. It discusses its trajectory and growth as a discipline since the 1960s and analyses various core concepts like popular culture, multiculturalism, identity politics, race, gender, ideology, and hegemony. The subject matter of this book also includes: Roland Barthes: Myth as Culture Blue cultural studies Agency and structure The Reality behind 'Reality' TV Shows James Bond: The Popular Hero Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)